Spoke

At its most basic, Spoke is a cycle mapping tool that lives in your home, not on your bike. It’s main goal is to reconnect cyclist to their bodies, their bikes and their teammates. Spoke uses artificial intelligence to understand your cycling habits, tapping into data from Strava, local weather and geolocation. It uses this information to generate bespoke routes that it sends to your phone or Garmin. These routes vary in difficulty depending on how much you want to suffer. All the data it captures on your ride, it shares back with you it in an increasingly human way. Spoke is different to other Artificially Intelligent cycle products in that it doesn’t ONLY want to make you a better cyclist. More than anything, it wants to make you a happier cyclist. It also is far more than a lightweight black box attached to your bike. It lives in your home, acting as a visual and audible reminder of your passion.